How Much and When?
Science tells us that consuming 30-60 grams + of carbs per hour (even higher in ultra endurance activities), within a session, will enhance performance. Although it may feel early, this should start in the very first hour, ideally 10-15 min pre start. We generally suggest 1-2 gels hourly on top of your electrolyte hydration but trial this in training and adjust to suit you.
PURE Energy Gels are designed to provide fast fuel during exercise in a no-fuss easy-to-use way. PURE gels have carbs in the form of maltodextrin, which is absorbed quickly and used as muscle fuel. Most sports gels on the market are hard to consume with their sticky consistency, taste artificial and can be sickly sweet making them difficult to use for long periods while training and racing.
PURE Fluid Energy Gels are more liquid than a traditional gel making them quick and easy to consume on the go.
Premium Natural Ingredients & Flavourings
We flavour our gels with natural flavourings like real fruit juices, concentrates and fruit purees, premium New Zealand honey, ground kola nut and real cinnamon, giving them a “real” flavour with no nasty after taste.
At PURE we focus on sports science and the nutrient quality of the ingredients we use and use only the best, highest quality, natural ingredients available. PURE Energy Gels are developed in-house allowing us to carefully test and refine our formulations, making sure that every flavour meets our high standards for taste and performance.
When used to fuel exercise, some carbohydrates can cause stomach upsets due to their slower digestion processes. Our gut-friendly formulations are designed to be easily digested and to quickly fuel muscles without upsetting your stomach.
Fluid Energy Gel FAQs
A fluid energy gel is a sports nutrition product designed to provide carbohydrate energy during exercise in a thinner, more liquid format than a traditional energy gel. Energy gels are commonly used by endurance athletes to help maintain energy levels during training and racing when carbohydrate demands increase.
PURE Fluid Energy Gels combine carbohydrate fuel with a smooth, fluid texture that is designed to be easy to consume while exercising. Unlike thicker gels, a fluid energy gel can be taken quickly and comfortably on the move, making it a practical fuelling option for endurance activities. Fluid energy gels are particularly popular during longer sessions where athletes need a convenient and efficient way to maintain carbohydrate intake and support performance.
Energy gels are typically used during exercise to help maintain energy levels and support endurance performance. Most athletes begin taking energy gels during activities lasting longer than 60 minutes, when stored carbohydrate levels begin to decline and additional fuel becomes increasingly important.
The ideal timing depends on factors such as exercise duration, intensity and your overall fuelling strategy. Many endurance athletes consume an energy gel at regular intervals throughout training and racing rather than waiting until they feel fatigued. This helps maintain a more consistent supply of energy during exercise. Practising your nutrition strategy during training is important, as it allows you to determine the timing and intake schedule that best suits your individual needs and performance goals.
The number of fluid energy gels you should consume per hour depends on your carbohydrate requirements, exercise intensity and event duration. Most endurance athletes aim to consume between 30–90g of carbohydrates per hour during prolonged exercise, although requirements can vary between individuals.
Each PURE Fluid Energy Gel contains 30g of carbohydrates, making it easy to calculate your hourly intake. Depending on your fuelling strategy, this may mean consuming one to three gels per hour. Athletes who are also using sports drinks, energy chews or other carbohydrate sources may require fewer gels. The best approach is to practise your race-day nutrition plan during training so you can identify the carbohydrate intake level that supports both performance and comfort.
A fluid gel is designed to be easier to consume than many traditional energy gels, so it does not typically require immediate water intake to help wash it down. Its thinner texture allows athletes to take it comfortably while exercising, making it a convenient option during training and racing.
While water is not essential for consuming a fluid gel, maintaining appropriate hydration during exercise remains important. Fluid requirements vary depending on exercise duration, intensity, environmental conditions and individual sweat rates. Athletes should aim to follow a hydration strategy that complements their carbohydrate intake and overall fuelling plan. Combining regular fluid intake with appropriate nutrition can help support endurance performance and comfort throughout exercise.
Each PURE Fluid Energy Gel contains 30g of carbohydrates per serving. Carbohydrates are the body's primary fuel source during moderate to high-intensity exercise and play an important role in supporting endurance performance.
The 30g carbohydrate content provides athletes with a simple and predictable way to manage their fuelling strategy. Knowing exactly how much carbohydrate is provided in each gel makes it easier to calculate hourly intake requirements during training and racing. Endurance athletes commonly use carbohydrate targets to guide their nutrition plans, and a clearly defined serving size can help simplify those calculations. PURE Fluid Energy Gels are designed to provide a convenient source of carbohydrate energy during prolonged exercise.
For athletes undertaking demanding activity that requires a higher volume of carbohydrates the PURE Performance + Race Energy gels offer 38g of carbohydrates per serving.
The key difference between PURE Fluid Energy Gels and many traditional energy gels is its fluid consistency. Traditional energy gels are often thick and concentrated, whereas a fluid gel is designed with a smoother, more liquid texture.
This format can make fuelling feel more natural during exercise, particularly when athletes are consuming nutrition regularly over long periods. The thinner consistency may also be more appealing for athletes who dislike the texture of conventional gels. While both fluid and traditional gels are designed to provide carbohydrate energy, the delivery format is what sets a fluid gel apart. PURE Fluid Energy Gels are designed to offer a practical alternative for athletes seeking a different fuelling experience during endurance exercise.
PURE Fluid Energy Gels are designed to be easy to consume during exercise, making it a practical fuelling option for endurance athletes. The fluid format allows it to be taken quickly and comfortably while training or racing, helping athletes maintain their
nutrition plan with minimal interruption.
Digestive comfort can be influenced by many factors, including exercise intensity, hydration status, overall nutrition intake and individual tolerance. For this reason, athletes should always test any nutrition product during training before using it in competition.
Many athletes prefer a fluid gel format because it feels less heavy and easier to consume than thicker alternatives. When combined with an appropriate fuelling strategy, a fluid energy gel can provide a convenient source of carbohydrate energy during prolonged exercise.
Many athletes with sensitive stomachs look for nutrition products that are comfortable to use during exercise and easy to incorporate into their fuelling routine. PURE Fluid Energy Gels are designed with a simple formulation and a fluid texture that many athletes find more comfortable to consume than thicker gel formats.
However, digestive tolerance varies significantly between individuals. Factors such as exercise intensity, hydration, fuelling rate and personal sensitivity can all influence how a product feels during exercise. Athletes with sensitive stomachs should always trial their race nutrition strategy during training before using it in competition. Testing products in realistic training conditions helps identify the approach that best supports both comfort and performance.
PURE Fluid Energy Gel uses maltodextrin as its primary carbohydrate source. Maltodextrin is widely used in sports nutrition because it provides a readily available source of carbohydrate energy and is commonly included in products designed for endurance exercise.
The formulation also includes filtered water, reconstituted fruit, sodium citrate and other supporting ingredients to create a practical fuelling product for training and racing. During exercise, carbohydrates help provide energy for working muscles and support sustained performance when activity duration increases. Selecting a carbohydrate source that can be conveniently consumed during exercise is an important part of endurance nutrition. PURE Fluid Energy Gels are designed to provide a simple and effective source of carbohydrate fuel while training and racing.
Yes, PURE Fluid Energy Gels are suitable for running and are designed to support the fuelling needs of endurance runners. Energy gels are commonly used during longer runs and races to help maintain carbohydrate intake and support energy availability throughout exercise.
Runners often use energy gels during events such as half marathons, marathons, trail races and ultramarathons where maintaining a consistent fuelling strategy becomes increasingly important. The portable format makes it easy to carry and consume during training and competition. PURE Fluid Energy Gel can be incorporated into a structured running nutrition plan and used alongside hydration and other fuelling products as required. As with any race nutrition strategy, athletes should practise their approach during training before race day.
Yes, PURE Fluid Energy Gels are suitable for cycling and can be used during both training rides and competitive events. Cyclists commonly use energy gels to help maintain carbohydrate intake during longer rides where energy demands are sustained over several hours.
The compact format makes energy gels easy to carry in a jersey pocket, allowing convenient access while riding. PURE Fluid Energy Gels can be used during road cycling, gravel riding, mountain biking, indoor training and endurance cycling events. Many cyclists combine energy gels with hydration products and other carbohydrate sources to meet their fuelling requirements. A well-planned cycling nutrition strategy can help support consistent energy availability throughout training and competition.
Yes, PURE Fluid Energy Gels are suitable for triathlons and a wide range of endurance events. Energy gels are commonly used by triathletes and endurance athletes because they provide a convenient source of carbohydrate fuel that can be consumed throughout prolonged exercise.
Triathlon presents unique fuelling challenges due to the combination of swimming, cycling and running. Portable nutrition products that can be easily carried and consumed during different stages of an event are often an important part of a successful race strategy. PURE Fluid Energy Gel can be incorporated into fuelling plans for triathlons, long-distance cycling events, marathons, trail races and other endurance challenges. Athletes should practise their event nutrition strategy during training to optimise performance and comfort.
Yes, the PURE Fluid Energy Gel is vegan, gluten free and dairy free. This makes it suitable for athletes following plant-based diets as well as those seeking products that do not contain gluten or dairy ingredients.
Sports nutrition products can play an important role in helping athletes meet their fuelling requirements during training and competition, regardless of dietary preferences. Choosing products that align with individual nutritional requirements can help simplify race preparation and everyday training nutrition. PURE Fluid Energy Gels are formulated to provide carbohydrate energy during exercise while remaining suitable for a broad range of dietary needs. Athletes with specific allergies or intolerances should always review the ingredient information before use.
Yes, PURE Fluid Energy Gels come in HASTA tested options and are tested for WADA-prohibited substances through the HASTA certification programme. Independent testing provides additional assurance for athletes who compete under anti-doping regulations and want confidence in the products they use.
HASTA certification involves screening products for substances that are prohibited in sport, helping reduce the risk associated with inadvertent contamination. This is particularly important for elite, competitive and drug-tested athletes who require greater certainty around their sports nutrition choices. In addition to supporting endurance fuelling, HASTA certification provides an additional level of trust and transparency. Athletes should always use sports nutrition products from reputable manufacturers and follow best-practice competition and anti-doping guidelines.
A caffeinated fluid energy gel is typically used when athletes want both carbohydrate fuel and the performance benefits associated with caffeine. Many endurance athletes choose to use caffeinated gels during the later stages of training sessions, races or events when fatigue begins to increase.
The timing of caffeine intake depends on factors such as event duration, individual caffeine tolerance and overall race nutrition strategy. Some athletes reserve caffeinated products for key moments, such as before a major climb, during the final stages of a race or when additional focus is required. As caffeine affects individuals differently, it is important to practise with caffeinated products during training before using them in competition. This helps ensure the strategy aligns with your performance goals.