At PURE Sports Nutrition, we believe in creating premium products that fuel clean performance, without any artificial ingredients or colours. That's why all of our products are developed and produced in New Zealand using the highest quality natural ingredients. Our range includes products for both exercise and general well-being, and we are proud to sponsor sports events and athletes throughout New Zealand and internationally, at grassroots community level, major mass participation events and high performance.

We started PURE Sports Nutrition in 2012 after struggling to find sports nutrition products that met our standards for taste, performance, and ingredient quality. As athletes ourselves, we knew firsthand the importance of using the right fuel to support training and racing. That's why we set aside concerns about cost and instead focused on the sports science and nutrient quality of the ingredients we used. This commitment to using the best ingredients available has defined our business philosophy from the very beginning.

At PURE Sports Nutrition, we not only care about the quality of our products, but we are committed to supporting and uplifting those around us, and we believe that good nutrition is an important part of a healthy and active lifestyle.

Simon Kraak & Marewa Sutherland