NEW Cherry Flavour

Try the NEW Cherry Fluid Energy Gel, with the tangy sweetness of cherries and a caffeine kick. Get one FREE when you place an order of $50 or more.

Shop Energy

Electrolytes & Hydration

Shop our range of premium natural isotonic electrolyte drink bases made with real fruit flavours, carbohydrates and electrolytes.

Shop Sports Drink


Performance + Race Fuel is a HASTA certified sports drink built for the performance athlete boasting high electrolytes and a huge 90 grams of carbs per serve.


Trusted By...

For Racing & Training

Made with premium ingredients, gluten and preservative free with no artificial flavours or colours.

Scientifically formulated to give you everything that you need and nothing you don't.

Made in New Zealand and tested by real athletes for proven performance in racing and training.

Stomach friendly formulations that are easy to digest, not super sweet and taste great.

We Strongly Endorse...

"The team here at Bicycling Australia have sampled (and ridden using) a range of Pure products and we strongly endorse them. Their Fluid Energy Gels are particularly good; they are far more ‘drinkable’ due to their liquid nature and have noticeably natural flavouring."

The Team @
Bicycling Australia Mag

"We have been using Pure Nutrition products for several seasons now, and we have been extremely impressed with the results. Our players have reported feeling more energised and focused during training and games, and they have also seen significant improvements in their recovery time. We are confident that Pure Sports Nutrition products have played a role in our success on the field. We highly recommend Pure Nutrition. Their products are top-notch, and their customer service is second to none."

Brad Mayo - Head of Athletic Performance
Hurricanes Super Rugby Team

I Was Suitably Impressed...

"Having used much of this product before, during and after a 100km mountain bike race, I was suitably impressed. I like the subtle flavours from PURE Sports Nutrition, and that they're fastidious about using high quality ingredients. Your choice of sports nutrition needs to work for you, but I'd recommend picking up a few items to try for yourself."

Mike Blewitt
Australian Mountain Bike Mag

New to Sports Nutrition?

Don’t know where to start? When it comes to Sports Nutrition there is no one-size-fits-all plan for everyone, so it's important to work out your own requirements, challenges and preferences. Do you even need sports nutrition? We are here to help! View our training and race guides, read articles, find recipes or ask our Sports Nutritionist a question...

Performance Starts With Nutrition

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