Sports Nutrition

Backed By Science

Electrolyte Hydration

Premium natural electrolyte sport drink base using real freeze dried fruit, carbohydrates and electrolytes.

Shop Hydration

Energy Gels & Chews

No-fuss, easy-to-use, fast fuel for during exercise. Made with real fruit flavours, carbohydrates, and electrolytes.

Shop Energy

Recovery & Protein

Natural formulations that are easy to consume after exercise to help you recover faster.

Shop Recovery

For Racing & Training...

Made with premium ingredients, gluten free, preservative free with no artificial flavours or colours.

Scientifically formulated to give you everything that you need and nothing you don't.

Made in New Zealand and tested by real athletes for proven performance in racing and training.

Stomach friendly formulations that are easy to digest, not super sweet and taste great.

Performance Starts With Nutrition...

New to Sports Nutrition?

Don’t know where to start? When it comes to Sports Nutrition there is no one-size-fits-all plan for everyone, so it's important to work out your own requirements, challenges and preferences. Do you even need sports nutrition? We are here to help! View our training and race guides, read articles, find recipes or ask our Sports Nutritionist a question...

We Strongly Endorse...

"The team here at Bicycling Australia have sampled (and ridden using) a range of Pure products and we strongly endorse them.

Their Fluid Energy Gels are particularly good; they are far more ‘drinkable’ due to their liquid nature and have noticeably natural flavouring."

The Team @ Bicycling Australia Mag

I Was Suitably Impressed

"Having used much of this product before, during and after a 100km mountain bike race, I was suitably impressed. I like the subtle flavours from PURE Sports Nutrition, and that they're fastidious about using high quality ingredients. Your choice of sports nutrition needs to work for you, but I'd recommend picking up a few items to try for yourself"

Mike Blewitt - Australian Mountain Bike Mag

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