Hamish Kerr and Maddy Wilson join PURE

Great performances are never built on talent alone.

They are built on thousands of small decisions made every single day.
The extra training session.
The recovery routine.
The commitment to consistency.
The nutrition you trust when performance matters most.

That’s why we’re incredibly proud to welcome Olympic and World Champion Hamish Kerr, alongside Commonwealth Games representative Maddy Wilson, to Team PURE.

Although they compete in different disciplines, they share something fundamental – an unwavering commitment to doing things properly.

At PURE, we’ve always believed that exceptional performance starts with honest nutrition. No unnecessary ingredients. No shortcuts. Just natural clean sports nutrition developed to help athletes perform at their best.

Hamish and Maddy embody those same values.

This partnership isn’t simply about wearing a logo. It’s about working with athletes who genuinely believe in the products they use every day.

Over the coming months we’ll be taking you behind the scenes as Hamish and Maddy share their training, racing, recovery and nutrition routines, giving our community an authentic look at what fuels world-class performance.

Whether you’re chasing an Olympic podium, a marathon PB or your first finish line, we’re excited to have them inspire the next generation of athletes alongside us.

Welcome to Team PURE.