Which Hydration?
Get more out of your hydration by selecting the most appropriate one for the length of your run, low-carb, carb or Race Fuel...
Training Nutrition
Eating enough of the right foods is vital for overall health and wellness. Reducing illness and injury are the 2 main focus’s when it comes to nutrition for training...
Race Day Nutrition
You wouldn’t run a marathon in pair of brand-new shoes, just like you shouldn’t run a marathon without trialling your nutrition strategy....

For Racing & Training
Made with premium ingredients, gluten and preservative free with no artificial flavours or colours.
Scientifically formulated to give you everything that you need and nothing you don't.
Made in New Zealand and tested by real athletes for proven performance in racing and training.
Stomach friendly formulations that are easy to digest, not super sweet and taste great.
New Peach Flavour
PURE Energy Gels are designed to provide fast fuel during exercise in a no-fuss easy-to-use way, using real ingredients, carbohydrates & electrolytes.
Sports Drink & Electrolytes
No fuss, easy-to-use, fast fuel for during exercise. Made with real fruit flavours, carbs &electrolytes, our gels are tummy friendly & easy to consume.
Suffer From Cramp?
PURE Electrolyte Capsules are formulated with sodium, potassium, magnesium & calcium, with vitamin D & B6 for absorbtion, for muscle & cramp support
Trusted By...

My New Favourites
Previously when completing Ironman and running events, I would resort to a mishmash of products by various brands, not always liking taste or what they did to my stomach.
Now I have switched all my hydration and nutrition to Pure. I enjoy the taste of the hydration options, the taste and texture of the various gels and chews, and I LOVE that it's actually real food, and just some concoction created in a chemistry lab.
I have just completed the Margaret River Ultra 80km trail marathon (solo) with this and felt great. Bring on Ironman Busselton at the end of the year :)
Heike
Rocket Fuel
I race ultras of up to 100 miles and so I know the crucial role that nutrition plays in delivering performances that I have trained so hard for on the day. This stuff is absolute rocket fuel and it is hugely reassuring to know how much energy it packs. What probably impresses me the most though is how well the Race Fuel went down, the naked flavour meant that i could suck away as if it was water!
Benji
Results From Better Fuelling
I never have an issue with taking PURE gels because the flavour, I absolutely love the flavour, that’s what attracted me to PURE in the first place. And the texture of the fluid gels was just the easiest way for me to get nutrition in. I think it's interesting that all of my best results have come this year and I've probably done two thirds of the training, but I have been fuelling correctly and recovering much better, so I think I've found a better balance. I've been executing races better. I've been fueling my training better and that has to attribute for a lot of my progress I think.
Felix
Performance Starts With Nutrition
PURE Sports Nutrition is a preferred supplier of sports nutrition supplements to High Performance Sport New Zealand including many high profile and professional athletes and sports teams within New Zealand.
